Guides and analyses
8 piecesNot a mechanics recap. Decisions you can test.
Every piece states the question, records inputs, marks the conclusion boundary and connects to a tool where the decision can be retested.
◎ORD
field guide10 min
modelWoW Retail · Market field guide
A Curse of Ula’tek market plan: from discovery batch to turnover
Return to the WoW market, validate demand with limited volume and avoid freezing all gold in attractive modeled margin.What you getBegin with a discovery batch that leaves enough liquid gold for the next material cycle.
WoW Retail · Midnight: Curse of Ula’tek2026-08-18
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field guide8 min
modelWoW Retail · Market liquidity
WoW gold goal: a liquidity runway, not storefront GPH
Turn goal cost, available hours and the realized cash cycle into a plan that does not count unsold inventory as finished gold.What you getSeparate liquid gold from items the market has not purchased yet.
WoW Retail · Midnight: Curse of Ula’tek2026-08-19
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analysis6 min
modelWoW Retail · Market liquidity
Why 3,420 gold/hour in WoW may be only 1,957 of real gold
Understand the liquidity haircut from sell-through, Auction House cut, expenses and unsold inventory.What you get90 units per hour × 38 gold = 3,420 listed GPH.
WoW Retail · Midnight baseline2026-08-12
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analysis6 min
modelWoW Retail · Recipe economics
How to calculate real crafting margin after the Auction House and liquidity
Move from an attractive spread to expected profit after the AH cut, sell-through, deposit and batch size.What you getMaterials at 825 gold and output of 5 × 225 create a 300 gold gross spread before fees.
WoW Retail · Curse of Ula’tek market model2026-08-12
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analysis6 min
verifiedWoW Retail · Knowledge allocation
Profession Knowledge reset: choose the market before clicking
Turn a one-time reset from an impulsive respec into a market-specialization decision.What you getThe reset is confirmed in Blizzard's official Curse of Ula’tek quality-of-life update.
WoW Retail · Curse of Ula’tek2026-08-12
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analysis5 min
modelWoW Retail · Service economics
Crafting Order commission: what your work needs to earn
Build a minimum commission from crafter materials, recraft reserve and the opportunity cost of time.What you getThe baseline floor is 1,430 gold: 450 materials, 180 reserve and 800 for six minutes.
WoW Retail · Crafting Orders model2026-08-12
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analysis5 min
modelWoW Retail · Working capital
Batch size: how a profitable craft becomes an inventory trap
Why positive unit margin does not prove that the market can absorb twenty, fifty or one hundred crafts.What you getA larger batch multiplies expected profit and capital in unsold stock at the same time.
WoW Retail · Curse of Ula’tek market model2026-08-12
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analysis6 min
modelWoW Retail · Limited-time route
Gathering or crafting with only a few hours a week
Compare two market routes across capital, liquidity, time fit, specialization moat and operating friction.What you getGathering is easier to start and validate, but its GPH still needs a liquidity haircut.
WoW Retail · Curse of Ula’tek market model2026-08-12
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